Luxury Munich-based fashion house MCM has unveiled a bold new genderless fragrance collection designed to captivate from the very first spritz. Inspired by the distinctive personalities of animals, each scent was created to help you express your individuality and personal style. Editor Trudi Brewer explores the inspiration behind the collection and reveals what makes these scents a standout.
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Few fashion brands have pulled off a comeback quite like MCM - reinvention is no easy feat, but this German brand has made one of fashion's smartest reinventions.
Founded in Munich in 1976 by Michael Cromer, the luxury house has evolved from its heritage roots into one of fashion's coolest contemporary players. Effortlessly blending craftsmanship, genuine street-style clout and a forward-thinking commitment to sustainability.
Fast forward to today, and the brand is known as Modern Creation München, MCM, which embraces innovative materials for its iconic Cognac Visetos monogram luggage and structured silhouettes, using ECONYL (a sustainably made nylon) and regenerated leather, proving that luxury and conscious design can go hand in hand.
That same modern spirit defines this new fragrance collection, inspired by the animal kingdom.
These genderless scents draw inspiration from MCM's playful spirit, with each bottle showcasing the house's instantly recognisable design language and iconic logo, topped with a cute gold animal.
Equal parts playful and polished, the collection celebrates personality, self-expression, and the joy animals bring to our lives through six distinctive characters: Jolly Rabbit, Charming Pup, Daring Dragon, Mighty Bear, Zen Elephant, and Darling Doxie. Below are the gorgeous unisex fragrances behind what is one of the most innovative scent collections we have seen in years.
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Discover the six fragrances that may reflect your spirit animal
MCM Jolly Rabbit, $239
Symbolises Playfulness and Joy
If BeautyEQ had a mascot, it would be Jolly Rabbit. Its freshness and charm are addictive. With a zesty bite of orange, lemon, red currant, neroli, and ginger, it’s the perfect antidote to our wintry weather right now. Its floral heart is thanks to heady Jasmine and lasting appeal from vetiver, ambroxan and guaiac wood. It’s so delightful.
MCM Daring Dragon, $239
Symbolises Power and Mystery
If you are drawn to an oriental floral fragrance, this scent features a blend of yuzu, clementine, and bergamot, combined with tea to create a woody, citrusy fragrance. This scent is softened by almond blossom and lily of the valley, adding a gentle floral touch. Its lasting qualities are derived from cedarwood, sandalwood, and vanilla.
MCM Mighty Bear, $239
Symbolises Strength and resilience
Another nod to the oriental woody fragrance family, with a blend of elemi resin, from a tree native to the Philippines. Elemi has a lemony scent with a peppery edge, contributing to the fragrance's woody-balsamic aroma. Add bergamot, patchouli, and sesame, complemented by rich extracts such as vanilla, sandalwood, and tonka bean. The result is a fragrance that is both woody and very creamy.
MCM Zen Elephant, $239
Symbolises wisdom and serenity
This is the most calming scent among the six in the collection. It features floral notes of freesia and magnolia, along with hints of spice thanks to grapefruit, seaweed, and cardamom. The intrigue comes from a unique blend of truffle, ambroxan, oakmoss, and cedarwood. This gorgeous fragrance is right in our style director's lane.
MCM Charming Pup, $239
Symbolises Charm and Confidence
Perfect for anyone who appreciates a woody, musky floral fragrance. The refreshing burst of citrus from bergamot, lemon, and orange makes for a first impression that invigorates the senses. Then the musky aroma of iris, rose, and carrot reveals itself. But what makes it appealing to both men and women is the woody depth provided by tonka bean, cedarwood, and vetiver. We are swooning over this scent.
MCM Darling Doxie, $239
Symbolises loyalty and connection
Spicy and woody, nutmeg, pepper, and lemon make a brilliant combination. It has a kick of spice, with a combination of nutmeg, pepper, and lemon, creating a bright, inviting aroma. Chamomile, heady ylang-ylang, and Styrax—a tree resin from the American sweetgum—add a balsamic sweetness that resembles cinnamon and bitter almonds, evoking a nurturing connection. The lasting woods with a smoky edge are sandalwood, vetiver, and cedarwood. Together, these elements embody the bond we share with man's best friend.
Animal-Inspired Luxury Scents.