Editor Trudi Brewer
As a beauty writer and magazine editor, it was meeting and working with so many amazing women that inspired me to create BeautyEQ.
My goal throughout my career has always been to share knowledge. From the features, I write for the pages of glossy magazines, to the events I host, and those life-changing, extraordinary beauty finds and how to use them. So with that in mind - BeautyEQ was born.
There is not a day goes by that something new launches and with that comes the promise of transforming, or improving the way we look and feel. So it’s no surprise that confusion reigns, especially when faced with thousands of options. Having that choice is exciting, but the real value is in knowledge, which happens to be my expertise.
From the best skin or hair treatment to that must-have new season handbag, and advice from inspiring women who influence our choices by creating the most innovative businesses - often from a single product or bright idea. I want to tell their stories too, share their beauty journey and clever tips, to add value to your life, and help make your choices all the more informed.
Beauty is frivolous; it's fun, yet it encompasses every aspect of our lives. To quote American poet Edna St. Vincent Millay: "Beauty is whatever gives joy.” And that's exactly what I hope you will find when reading BeautyEQ. Joy in those little things that provide us with an instant lift, when we're feeling drab, or help make our lives all the more rich and exciting.
I hope you enjoy reading this site as much as I have enjoyed creating it, and please subscribe, you will receive a weekly beauty EDM every Friday.
Join our beauty community and feel free to share your beauty advice and thoughts on BeautyEQ with me.
"Beauty is Whatever gives joy".
Edna St. Vincent Millay
Meet the team
Louise Hilsz Style Director
With a brilliant grasp on how to wear vibrant colour, stylist Louise Hilsz is BeautyEQ's style director. Her career began in magazines styling the glossy pages of some of this country's top titles including Simply You, Simply You Living, FQ and NEXT. Today she has a reputation as a well-respected fashion and home interiors editor. Working with designers and fashion brands to share their vision with real women, Hilsz has found her vocation. She believes every woman has the potential to embrace colour and wear it in a unique way - watch this space for some exciting and colourful fashion and living edits. In the rare moments when Hilsz is not working, she's a cross-trainer addict, loves to be poolside with Ben her partner and little pets Chihuahua-Shi Ttzu Pinky, and white rabbit Munchie. It's safe to say she enjoys a glass or two of Syrah accompanied by a quality slice of New Zealand cheese.
Olivia Wimsett Art Director
Armed with a Bachelor of Design, Olivia Wimsett started her career in advertising but quickly turned her love of magazines into a dream job, working as the designer across titles such as Cleo, Good Health Choices and NEXT magazines. Liv's latest career venture was launching her company, Own Design, where she juggles company brand strategies and web design, with the role of art director at BeautyEQ. Liv is a self-confessed fashion and beauty junkie, with a keen passion for water sports, including surfing and jet skiing - and more recently sailing.
Annette Janes Commercial Executive
Passionate about the world of fashion and beauty Annette (Net) Janes has worked across almost every aspect of the media landscape. Her sales roles include radio, print and more recently online making her one of the industries most sought-after commercial executives. The latest member of the BeautyEQ team she will be working closely with our valued client's on advertising campaigns that connect with our loyal following. Ideas and insights into branding are what Net loves most about her role, and when she is not on her phone, she can be found sailing on the Waitemata harbour with her partner and four gorgeous boys.
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