For a fresh take on togetherness, Tommy Hilfiger’s fragrances are clean, cool and quietly confident, says editor Trudi Brewer. She shares two universally easy-to-wear scents from what is a quintessentially all-American brand.
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Tommy Hilfiger fashion is having a moment — and it’s not just nostalgia. Its ’90s preppy look has stood the test of time, but its latest collections feel younger, looser and decidedly more fashion-forward.
The signature red, white and blue remains, alongside rugby stripes, relaxed tailoring and that unmistakable sports-luxe attitude that has always made collegiate cool look effortless. The secret? Tommy knows its heritage — but it isn’t afraid to remix it. Add a new generation of celebrity, including the new ambassador and creative collaborator Travis Kelce (Taylor Swift’s husband), and Romeo Beckham, who joins the brand for its fall 2026 “Always Denim” campaign, alongside Dutch model Yasmin Wijnaldum. Suddenly Tommy feels less retro and more right now.
That same modernity translates to the brand’s scents - also designed to be worn every day with attitude.
Travis Kelce, Tommy Hilfiger’s brand ambassador and creative collaborator. Romeo Beckham with Romeo Dutch model Yasmin Wijnaldum.
Tommy Hilfiger Impact EDT, 50ml, $ 121, 100ml, $158
This fragrance has earned a reputation for being clean, confident, and a little addictive. It’s also timeless, with a fresh, fruity burst; think red apple, grapefruit, bitter orange and bergamot, spiced up with pink peppercorn. But it’s the aromatic heart of cypress, clary sage, elemi and labdanum that gives this scent depth and sophistication. Cedarwood, creamy sandalwood, golden amber, musk, and Akigalawood create a warm, smooth, long-lasting scent.
Impact takes the classic codes of masculine fragrance — citrus, woods, and spice- but has a cleaner, more contemporary edge.
Tommy Hilfiger Impact Together EDT, 50ml $121, 100ml $158
While woody is in this fragrance collection's DNA, Together is breezier and has a more energetic edge. Think modern mineral freshness, aromatic herbs and polished woods. For us, it has that fresh-out-of-the-shower appeal, which makes it perfect for daylight — weekend lunches, summer evenings, holidays, and those days when you want to smell effortlessly put together. Together was created to be worn by everyone: a unisex scent. It's clean, fresh, and a scent that will elevate any life moment.
All American cool bottled.