It's out - the colour inspiration for 2023. Optimistic and not for the colour-shy, Pantone's colour for 2023 is Viva Magenta, which the brand says vibrates with vim and vigour. Descending from the red family, it's also on the violet spectrum, and for the new year ahead, it's a colour that signals strength. Pantone's palette of shades inspires every creative industry and provides a universal language of colour that influences decisions for every fashion-forward brand. Leatrice Eiseman, executive director of Pantone, says, "Viva Magenta is a pulsating colour whose exuberance promotes a joyous and optimistic celebration." Magenta is a colour that evokes harmony and balance. It's used in Feng Shui and is often considered a spiritual shade. "It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, a shade that manifests as a stand-out statement," says Eiseman.
here’s how to incorporate Viva Magenta in your home, wardrobe and beauty bag
Image Resene. Room painted in Resene Pohutukawa and Resene Dust Storm
Resene Rock N Roll paint from Resene ColorShops. Vista Alegre Atlantis Ripple vase, $1599. Sollos Isla armchair, from $4589. Resene Wallpaper collection HX8-062 available from Resene ColorShops.
Image Rick Owens Spring 2023
Vanessa Bruno Venus Halter dress, $849. Meadowlark Bisous Cluster earrings, $1289. Louis Vuitton Alma BB Epi leather bag, $3850. Converse Chuck 70 Beyond retro velvet high tops, $160.
Image Hourglass
To covet, gift, or just to treat yourself.