Feeling blue? More like looking cool! The current prevalence of the "blue aesthetic" in fashion can be attributed to its inherent visual versatility and broad appeal. Combining shades from tranquil pastels to more assertive tones, blue offers adaptability and versatility. Furthermore, the colour's associations with serenity and dependability contribute to its positive reception. With projections indicating blue as a significant colour trend extending into the upcoming fashion seasons, its current popularity on platforms like TikTok is likely amplified by its alignment with broader industry directions and the influential content generated by the fashion-forward. The ease with which blue can be incorporated into varied ensembles further solidifies its status as a prominent and accessible aesthetic choice.










Knitwear
For knitwear, a cobalt blue pops on a cold winter's day. Pair it back with denim for a relaxed vibe, or sex it up over a blue satin slip.
Ruby Matilda cardigan, $299. Porter James Sports Organic Ribbed Knit, $195. Storm Merino S/S Chevron Sweater, $250. Scotch & Soda Fuzzy Cardigan, $290.
Shirting
Blue shirts are timeless and classic, and maybe you already own one, so that's a win! This colour also promotes trustworthiness and dependability, ideal if you are having a job interview. From the boardroom to after-work drinks, mix up your styling by wearing it open, with a French tuck, or tied in a knot.
Trelise Cooper Drift Away shirt, $549. Jaimie Clifton shirt, $495. Anine Bing Essie shirt, $459. Camilla & Marc Nave Cotton Shirt, $420.
Dresses & skirts
Blue has always been a royal colour and one that gives off that glamour pop. As a wardrobe staple, the range of hues varies from pastel to sea and cobalt. This colour range is endless and enduring.
Carla Zampatti Ruffle Shoulder Gown, $804. Retrofete Mirage sequinned sheer skirt, $724. Aje. Twyla Mini Dress, $609. Ledoré Bias Skirt, $125.
Accessories
With a bright blue head to toe blue, aim for accessories that are a subtle version of this shade. This season there are plenty options.
Deadly Ponies Mr Minimese, $429. Gorman Secret Garden Earrings, $39. Dior Saddle bag, $7700. Balenciaga Tourist Paris Croissant Charm, $1590.
Shoes
Have fun with your choice of shoes. From cowboy boots to ballet flats, sneakers to statement sandals, all trends are covered. We dare you to go bold.
Filles A Papa Texas High Boots € 875. New Balance 740 sneakers, $190. Camper Kobarah sandals, $162. Deadly Ponies Diomedes Flat, $499.
From head to toe.