Remember that moment in The Devil Wears Prada when Miranda Priestly gave Andy Sachs a masterclass on the power of blue? Well, fashion lovers, the lesson has never been clearer: Blue is everywhere, and it’s serious business. From soft pastels to electric cobalt, this hue is dominating runways, street style, and wardrobes alike. By style director Louise Hilsz.
Shades to Watch
Sky Blue: Soft, airy, and perfect for any season. Think flowing dresses, tailored suits, or chic blouses.
Cobalt & Royal Blue: Bold and eye-catching, ideal for statement pieces like blazers, shoes, or jumpsuits.
Navy: The ultimate classic, perfect for workwear or layering. Navy coats, trousers, and knitwear remain timeless staples.
Pastel Blue: Soft and romantic, it's popular in cosy knits and delicate accessories.
Kookaï Palermo shirt, $150. Kathryn Wilson Dolly heel, $349. Karen Walker Palazzo Lounge pants, $325. Gucci Marmont mini shoulder bag, $2750.
Styling Tips
Monochrome Magic: Layer different shades of blue for a cohesive, fashion-forward look. Mix textures like silk, denim, and knits to keep it interesting.
Colour Pop: Pair blue with contrasting colours like orange, pink, or yellow for a bold, modern statement.
Accessories: Blue handbags, shoes, or jewellery can elevate even the simplest outfit.
Decjuba Sophia Faux Fur Jacket $189. Gorman Floral Symphony Tee dress, $229. Ledoré Edie Drop earrings, $99. Adidas Firebird Track pants, $170.
Blue in Prints and Patterns
Animal prints, florals, and abstract patterns are embracing blue as the base colour, adding a contemporary twist to classic designs. Denim remains a perennial favourite, now seen in tonal sets, oversized jackets, and wide-leg trousers.
Aje. Lettera Denim Midi dress, $689. Trelise Cooper In The Limelight dress, $699. World Folklore Blazer, $949. Good American Dolly Joleans Crystal Wide Jeans, $469.
Why Blue Works
Blue is universally flattering and easy to style, which makes it a safe yet stylish choice. It’s versatile enough to go from work to weekend, from minimal chic to maximalist statement dressing.
Whether you’re embracing head-to-toe cobalt or a soft sky-blue accessory, this trend proves that sometimes, the calmest colour can make the boldest statement.
Fashion’s trending hue.