Shiseido Synchro Skin Self-Refreshing Foundation

For those who don’t wear foundation because of that caked feeling it can leave on the skin, meet your new self-refreshing match says editor Trudi Brewer.

Image BeautyEQ

Image BeautyEQ

Shiseido Synchro Skin Self-Refreshing Foundation, $69.

What is it?

After a few weeks of wear, I am starting to think is there anything this foundation can not do? First up, it’s self-refreshing, which means it feels dewy, but the finish is more semi-matte and lasts for hours. That healthy glow (not a cakey finish), is thanks to ActiveForce technology a combination of ActiGel and Time Match Powder that makes it smudge and humidity-proof, resist heat, and won’t pool into lines with facial movements. The built-in SPF 30, protects against UV exposure, and the antioxidant wild thyme extract, light-reflecting pearl powders and Smart Correcting Powder helps your skin to look great in any light.
It was designed to offer full coverage if applied, and then buffed with the clever Polishing Face Brush (Hanatsubaki Hake). Or, if you're after a barely-there finish, simply apply with your fingers, and blend.
There are 16 shades, the names inspired by Ki, which is the ‘life force energy’ that is in all objects - both animate and inanimate.

If you’re in the market for a new foundation, this breathable, long-lasting makeup hugs your complexion giving a soft-focus finish on skin of any age.
— Editor Trudi Brewer

Shiseido Synchro Skin Self-Refreshing Foundation, $69

Why do we like it?

The wear of this foundation is fantastic. Applied at 7 am, you can expect it to still be looking its best at 5 pm. It feels weightless on the skin, and blends seamlessly in seconds thanks to the new ultra-soft Polishing Face Brush. If you're in the market for a new foundation, this breathable, long-lasting makeup hugs your complexion giving a soft-focus finish on skin of any age. You'll find you only need one pump to cover your whole face, or maybe two if you’re gearing up for a big night out.  

Other new products to use with this foundation


Shiseido Hanatsubaki Hake
Polishing Face Brush, $87.

In the shape of a camellia flower, with groves in the handle, the clever design of this makeup brush helps with a controlled application. While the dense ultra-soft bristles distribute the foundation swiftly and evenly onto the skin in circular movements. This multi-purpose brush can be used on the face neck and decollete with liquid or powder formulas.


Shiseido Synchro Skin Correcting GelStick
Concealer, $59.

Finally, a flexible concealer that won't settle in every fine line or skin pore, all thanks to Triple Gel Technology. The nourishing formula is a blend of super bio-hyaluronic acid, agar, clay, and copolymer gel that leaves a satin-matt finish. Applied from the stick, and then blended with fingers, or with a concealer brush.


Concealer Brush, $40.

The ideal for stippling the concealer over blemishes or targeted imperfections, thanks to the precision round, tapered shape that fits perfectly under the eyes. The synthetic 100 percent cruelty-free bristles are super soft durable, and easy to clean.