It’s the one beauty product that makes a massive difference to how you look says editor Trudi Brewer. Here’s how to find a formula that will fix your concerns at any age.
Not all eye creams are created equal. In order to target specific concerns you need as formula that fits your lifestyle and age. Here are the latest potent formulas you need now.
If your biggest concern is tired-looking eyes, it could be due to late nights, and the constant assault from the HEV light (or blue light) emitted from smartphones and screens.
Estèe Lauder Advanced Night Repair Eye Supercharged Complex, $124.
Targeting the effects of blue light, Lauder says this formula has 10X concentrated repair ANR (advanced night repair) technology. Which, means it not only helps correct blue light damage, it smoothes the appearance of tired-looking eyes and under-eye bags. If you have not introduced an eye cream to your daily skincare routine, this soothing gel-like cream offers a one-size-fits-all approach to almost every ageing concern.
If your biggest issues are dark circles and fines lines from that busy career, and the effects of a frantic social life, you need a formula that hydrates the skin - fast.
Lancôme's new Advanced Génifique Yeux Light-Pearl Eye Illuminator Youth Activating Concentrate, $108.
This shimmery, nourishing gel targets dark circles and under-eye bags, by adding a soft focus effect to the skin immediately. But it's the clever applicator (a flexible, ergonomic massage pearl ) that helps to smooth and correct the look of fatigue the moment you apply it.
If your biggest concern is fine lines, your skin may be dehydrated from the lack of sleep, which happens when you’re juggling a frantic work schedule, and or kids.
Shiseido’s new Ultimune Power Infusing Eye Concentrate, $119.
This isn't an everyday eye cream; it's a concentrated serum that makes any other product you apply to the eye area more effective. It has a refreshing, non-sticky texture and is designed to reduce friction damage as well as those significant concerns most women over 40 complain about, such a puffiness, wrinkles, loss of firmness, dryness and dark circles - we're hooked on this delicious new eye treatment.
If your biggest concern is the look of loose skin, wrinkles, and dark spots, it’s possibly sun damage, and the effects of menopause that is to blame.
Antipodes new Kiwi Seed Gold Luminous Eye Cream, $75.
This little pot of natural goodness is lightweight but rich in vitamin C from kiwifruit extract, and the blend of avocado and grapeseed oils. This combination helps soften fine lines, and reduce the look of darkness. However, it's the addition of 24K pure gold flakes that gives the eye area back a youthful sparkle.
Editor Trudi Brewer shares her eye cream tips and tricks on TV3’s The Cafe with host Melanie Holmer.