Finally, a firming skincare range specifically designed for a cashed-up consumer. Editor Trudi Brewer shares a new botanical skincare range designed for those who are 50 plus.
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Beauty brands have been guilty of marketing luxurious skincare exclusively to 20’s something for quite some time now. Hello, 40 per cent of those pricey cosmetic purchases are made by women 50 plus. There is an entire generation of cashed-up seniors out there that are largely being ignored. According to journalist Dian Griesel from Forbes, “The silver sector of the population is a force to be reckoned with. Savvy and sophisticated, they are harnessing decades of real-world experience, as well as their sizeable earning power.” Griesel says, the 55 plus generation controls more than 70 per cent of all U.S. disposable income and may inherit about $15 trillion in the next 20 years. That financial clout appeals to Clarins, who has a new range of skincare named Nutri-Lumiere dedicated to ageing skin regardless of their age. Read on to learn more.
Here’s what’s in it
Ideal for post-menopausal skin, the focus of this new skincare line is to nourish dull, dry, fragile skin, with four products. To do that the Clarins scientists have packed 10 organic ingredients, into this new range including a plant squalane (that mimics the skin’s natural oils), hibiscus flower acids that gently exfoliate, ginseng and green coffee extracts to boost radiance. Harungana, (from the St. Johnswort family of plants), oat sugars, and the ‘Leaf of Life’ (that grows in South America and is used medicinally for respiratory conditions such as asthma, and bronchitis). Combined these ingredients hydrate, lift, and smooth slack-looking skin. Fitting with Clarin’s tagline 'glowing skin after 40,’ these creams and an esscence can be used by anyone who is concerned with how their skin is ageing.
Clarins Nutri-Lumière Revitalizing Day Cream, $205.
As skin ages, collagen, and elastin you produce naturally declines, so that is when the complexion feels less plumped and starts to thin and become translucent. The organic flower extracts and active fruit molecule called ‘escin’ extracted from horse chestnut, along with the famous anti-pollution complex, help your skin defend itself against inevitable environmental damage. So how does it feel on the skin? The oil-infused texture melts into the skin, and it leaves a shimmer-like glow ready for your SPF and makeup - a little goes a long way.
There is also a lightweight emulsion (lotion) for day Clarins Nutri-Lumière Revitalizing Day Emulsion, $205 learn more here.
Clarins Nutri-Lumière Revitalizing Day Cream, $205.
Clarins Nutri-Lumière Renewing Treatment Essence, $113.
Forget toners, they're a waste of time. You need a super, hydrating liquid-light essence. More like a pre-lotion to your moisturiser, it's designed to be used before you apply day and night creams. This essence is stacked with Shea oil from Shea butter, to offer lighter, yet ultra-hydrating benefits. The plant-derived squalane and organic oat sugars comfort the skin post-cleansing. How do you include this in your routine? Tip: Sprinkle a little into your palms, and press this essence into freshly cleansed skin, and then follow within minutes with a moisturiser.
Clarins Nutri-Lumière Nourishing Rejuvenating Night Balm, $218.
If you are over 40 and don’t use a night cream, you need one. The potent plant extracts in this balm-like cream do their magic best while you sleep. Powered by that same organic flower and horse chestnut extract. This balm promises luminosity with the help from Shea butter and Huang qi a herb used in Chinese medicine, (served as a freshly brewed tea, it supports lung function and the digestive system), in the skin, it helps to detox and brightens.
Clarins Nutri-Lumière Nourishing Rejuvenating Night Balm, $218.
The range of Clarins Nutri-Lumière is available online and at Life Pharmacy stores nationwide.