Lancôme's new Advanced Genifique Youth Activating Face Concentrate

There is a microbiome movement in skincare circles right now. The latest to boost nutrient levels in the skin is a skin concentrate set to deliver vital nutrients that could change the way your skin functions and looks. Trudi Brewer explains.

Lancôme believe that microbiome research is the future of the skincare and cosmetics industry. And we agree. Once you understand what microorganisms in human skin do; you better understand how the skin can natural defend itself and stay looking good for life.

Lancôme Advanced Genifique - Youth Activating Face Concentrate, $191

What is in it?

A skin concentrate, or super serum, designed to deliver seven essential prebiotics and probiotics (30 million vital nutrients for the skin to be exact). Made up of yeast extract, bifidus extracts (found in yogurt), sugar, amino acids (protein), sodium hyaluronate (the sodium salt of hyaluronic acid), and lipids, (molecules such as fatty acids) - together these ingredients help protect, and repair the skin.

This concentrate is a joy to use. It’s hydrating, and soothing and smoothing to those pesky fine lines - and frankly, after using it for only a week - I don’t want to be without it.
— Trudi Brewer
Screen Shot 2019-08-12 at 5.49.51 PM.png

How does it work?

When the skin is balanced, it’s barrier is strong, and when the barrier of your skin is functioning well, it has the ability to protect, defend, and repair itself naturally. The research team at Lancôme discovered microbiomes in the skin are a beneficial ecosystem of microbes (or microorganisms), that when healthy they keep the skin functioning well, protecting it against our polluted environments that many of us live in, and irritation. When your skin is healthy it feels good and looks good it really is that simple. So using this knowledge, a team at Lancôme developed this skin concentrate that targets the microbiome in the skin helping to improve radiance, wrinkles, dullness, unevenness, and firmness - the very concerns most women over 30 face day-to-day.

Why do we like it?

I love a serum. And this new concentrate feels and behaves just like a skin serum. Honestly, nothing delivers a radiance-boost to the skin like a serum. Why I hear you ask? The ingredients in this formulation are tiny, (much smaller than in moisturisers), and the texture is ultra-lightweight, ultra-hydrating, and absorbs in seconds. There's no guesswork when it comes to how much you need to use. The clever drop dispenser makes the application super easy – simply twist and click the pipette to deliver the right amount of concentrate for your face. This concentrate is a joy to use. It's hydrating, and soothing - and frankly, after using it for only a few weeks - I now don't want to be without it.