Shiseido's new Ultimune Power Infusing Eye Concentrate

Every ounce of stress, fatigue, excitement, and joy is visible on one part of your face - your eyes. Which is why this area is the first to show the signs of ageing. Add squinting, rubbing and roughly removing makeup, and the thin, delicate skin around the eye area is under siege on the daily says editor Trudi Brewer who shares a new eye treatment to get excited about.

BeautyEQ

BeautyEQ

Shiseido Ultimune Power Infusing Eye Concentrate, $119.

We are always on the lookout for the ultimate eye cream, and so is our following. The words' eye cream' are some of the most searched here at BeautyEQ, no surprises there. Excellent eye cream is a panacea to those visible signs of age that show up as bags, dark circles, and wrinkles from the age of 25 - sad but true. The formula we crave is not too creamy, (this often exasperates the look of puffiness and bags under the eyes). We like the formula to be ultra-lightweight so it can sit under concealer, plumping and firming the skin. But most importantly, it needs to deliver on its promise. What if I told you there was a product that helped every eye cream you applied to the skin work better, for longer? Well, there is, it's called Shiseido Ultimune Power Infusing Eye Concentrate - get excited.

 

Shiseido's Ultimune Power Infusing Eye Concentrate, $119.

It’s addictive. It leaves a sheer invisible veil under the eyes, that’s not sticky or waxy. Once applied, it leaves the skin around the eyes looking brighter, precisely what we’re looking for in an eye product.
— Trudi Brewer
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What's in it?

First up this is award-winning technology, it's sporting 151 awards to be exact - with ImuGeneration technology. This is a blend of potent skin-loving botanicals including iris root and Reishi mushroom extracts. Know as the "mushroom of immortality" in Japan this fungus is the go-to for general good health and wellbeing. While the hydrating combination of marjoram extract and dynamite glycerin boost moisture levels deep in the skin.

How does it work?

This isn't eye cream; it's a concentrate serum with a refreshing, soft, non-sticky texture that feels as natural as a second skin once applied. It’s designed to reduce friction damage and the big five, those significant problems that affect the eye contours, including puffiness, wrinkles, loss of firmness, dryness and dark circles.

Why do we like it?

It’s addictive. It leaves a sheer invisible veil under the eyes, that’s not sticky or waxy. Once applied, it leaves the skin around the eyes looking brighter, precisely what we're looking for in an eye product. To use, apply a match head-size amount, gently press it onto the skin morning and night (using your ring finger). Use alone or under your favourite eye cream to revive tired-looking eyes and erase the look of those sleepless nights. And we will let you in on a little secret, we use it blended with concealer, and it offers the best cover-up job to date.