Burberry’s latest fragrance has a bold attitude and adventurous spirit, encapsulated by model Cara Delevingne. Editor Trudi Brewer shares the classic British brand’s edgy new scent.
Burberry Her, 30ml, $109.
What is it?
A fruity, musky fragrance from a classic fashion brand with a distinctive British identity, founded back in 1856.
What's in it?
Burberry Her is a delicious, fruity Eau de Parfum, thanks to the mix of red and dark berries, including blackcurrant, blueberry and raspberry. Add heady spring jasmine and violet flowers and a warm base of amber and musk, and you have a fragrance that lasts for hours on the skin. French perfumer Francis Kurkdjian’s brief was to blend a perfume that captured the youth and energy of London for women who are Londoners at heart. “The combination of these sunburst berries and British spirit blended with the ambery musky accord brings this very unique signature,” he says. “You can immediately recognise when someone is wearing it. It’s a signature scent.”
What do we love about it?
First, the bottle is perfection; it’s often the first thing to catch my eye when buying fragrance. Inspired by Burberry’s first fragrance for men in 1981, the simple glass vessel is shaped like a hip flask whiskey bottle and the colour, millennial pink, perfectly reflects the delicious ingredients. Finally, the face – British actress and model Cara Delevingne describes this new fragrance as “effortless, chic and fresh”. We could not agree more.
Behind the scenes on the Burberry Her campaign
Behind the scenes on the Burberry Her campaign: model and actress Cara Delevingne shares her London spirit with photographer Juergen Teller