The latest offering from Elizabeth Arden is a fresh green scent that champions the power of white tea. Editor Trudi Brewer reveals why this may well become one of her go-to-scents.
What is it?
Elizabeth Arden White Tea EDT, 100ml, $99.
What's in it?
With the delicate scent of white tea vapours, Italian mandarin and a synthetic, sea breeze accord, this scent sits firmly in the family of green fragrances. However, after that first whiff a musky sweetness emerges courtesy of white iris, and an hour of so later you can expect the warm, woody aromas of Madras wood, ambrette seed and tonka bean, and a trio of delicate musks.
Why do we like it?
The fragrance you choose to wear is always subjective. And often what you love, your BFF will not. I was in my late 20's when I decided green fragrance was my category of choice, after a brief affair with spicy Oriental's and heady florals, I would always go back to a perfume that was light and fresh, like I had just stepped out of the shower. This new offering from Elizabeth Arden delivers just that.
I have always been a fan of the Elizabeth Arden Green Tea offering each season, and while this new fragrance is much more sophisticated, there is a family resemblance. Inspired by the notion of 'finding your moment' through fragrance, the perfumers and co creators Rodrigo Flores-Roux, Guillaume Flavigny and Caroline Sabas describe their inspiration. "We wanted to capture that refreshing moment of blissful solace experienced at the first sip of tea."
I am happy in the hope that once spritzed on my skin, I will feel relaxed and find my own personal moment. If a fragrance can allow me to steal a minute for myself, away from my busy world to enjoy some 'me time', in the same way taking a break with a cup of tea can, it's a rather beautiful way to market a very pretty, easy-to-wear perfume - don't you think?
Elizabeth Arden White Tea EDT fragrance, is priced from $49, White Tea Pure Indulgence Body Cream, $49 and Hand Cream, $19.
Here's the fragrance inspiration.