A fragrance is often the first entry into wearing designer fashion and for many a lasting impression of a brand - enter Karen Walker's latest Runaway.
Sitting firmly in the oriental family of fragrances, Runaway is a spicy scent with exotic woods and sensual undertones according to it's creator Karen Walker. The construction of the scent is the work of top French perfumer Véronique Nyberg, who has a reputation for using obscure ingredients and rare botanicals. Nyberg made a name for herself working with some of the worlds top fragrances houses, including Davidoff, Emanuel Ungaro, Chopard, Jimmy Choo and more recently Trésor in Love for Lancôme. “Véronique is almost mystical in her ability to divine your essence and translate it into fragrance,” Walker says. “She brings a fresh, modern sensibility to a world that is very bound by tradition.” So what does this new KW scent smell like? It is loaded with ingredients traditionally used in men’s fragrances. Elemi, a sacred exotic akin to frankincense, smoky Bourbon Vetiver and guaiac wood with vanilla and black pepper. However it does also have a feminine side with rose and sambac jasmine and a fresh twist of lemon and cardamom. Walker says, “Runaway seeks out the dangerous and the unpredictable, taking a midnight journey deep into the forest where the warm incense of campfire wood smoke marries with crushed pine needles underfoot and the nocturnal sweetness of sambac jasmine.”
Runaway Eau de Parfum, 60ml, $159 and 100ml, $195) and is on counter now.