New COLAB Dry Shampoo

We could not live without dry shampoo. But the quality and results do vary from brand to brand. Trudi Brewer discovers a residue-free option.

 COLAB backstage with Ruth Crilly

COLAB backstage with Ruth Crilly

An idea born backstage in 2014, and now finally launching here is the brainchild of model and beauty blogger Ruth Crilly. In her words she admits to being "A prolific dry shampoo user." Which is something we have in common. It was searching for an invisible dry shampoo to groom her fine locks; that resulted in a hair collaboration - so to speak. As a model, Crilly was in need of hair rejuvenation between jobs, and dry shampoo was the one product she would rely on. After years of trial and error, she joined forces with some beauty creators and COLAB dry shampoo was born. At the heart of this range is a very clever formula known as 'Sheer + Invisible' that leaves no whiteness in the hair at all, and no gritty, chalky residue that often stays behind after brushing. Crilly's advice: "One quick spritz of dry shampoo underneath those top layers and a little bit of a massage in always gives me just a bit of volume without committing to any hair styling technique." Like Crilly the team at Beauty EQ are dry shampoo devotees, and we try just about every can that launches. And we agree that white residue is an issue. "My main bugbear was if your hair is darker than platinum blonde, then you get this dusty, grey effect. And I also didn't like the way they mattified my hair; I wanted my hair to look healthy and shiny." We hear you. So yes, it cleans, and refreshes hair,  but it also plumps up lifeless strands, adding volume to give that back-combed effect without the tangles. And no white residue - genius.

The range of Monaco, New York and London COLAB Dry Shampoo Sheer + Visible, is priced from $8 for a travel size and $19 for 200ml. And is available in pharmacy and department stores.