We are ready to turn the page on 2022 and look forward to 2023. Editor Trudi Brewer reports on global beauty trends to embrace now.
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Makeup
Tinted SPFs & creamy concealers
The future of skinminimalism is hybrid makeup. Now that the global mask mandate is over, in 2023, we will see a raft of foundations that are efficacious and effective, including those that double as tinted sunscreen. The focus is on the products that benefit your skin, rather than hiding every imperfection, nourishing as well as protective; with our environment under serge, the skin needs to be layered with antioxidant-rich products to help combat the daily damage from UV rays and pollution. The same goes for concealers; the rise of creamy concealer with skin-brightening ingredients means they correct and conceal simultaneously.
Clinique Even Better All-Over Concealer + Eraser, $58.
Yes one of the 19 shades will help conceal imperfections and wipe out the look of fatigue, while boosting moisture levels with hyaluronic acid, and brightening the skin with vitamin C and caffeine. It’s also humidity resistant and safe for contact lens wearers too.
Summer Fridays
Sheer Skin Tint, $71.
Antioxidant-rich ingredients like tiger grass, vitamin E, and glycerin, as well as hyaluronic acid, safflower and avocado oils, help hydrate and plump out fine lines, finally, titanium dioxide in the formula offers an SPF. There are 10 shades.
Brushed up & Set brows
Brows are huge in any makeup routine, even on those days when you’re going makeup free. In 2023, amplified, well-groomed brows lift your face and frame it. From brow lamination to brushing and gelling brows into place, 2023 is when brows will continue to steal the show.
Anastasia Beverly Hills Clear Brow Gel, from $17.
Makeup artists swear by the staying power of this brow gel. It offers flexible hold without feeling stiff or flaking, and it’s stacked with soothing chamomile to keep every brow hair in top shape.
RevitaLash Cosmetics Hi Def Brow Gel Clear, $49.
A nourishing, brow-boosting setting gel that sculpts, controls and shapes your brows with the nifty brush that separates every hair. It’s water-resistant and ultra-long-wearing.
Liner & balm
Born in the ’90s, visible lip liner topped with gloss has returned in this post-pandemic world, now masks are off. Coupled with TikTok eagerness to announce comebacks. Having always been a lipgloss girl, what better way to amplify your pout with a liner? This time the balm and liner combination not only enhances and defines the natural shape of your cupid’s bow but also hydrates and conditions the looks while giving the illusion of plumpness.
Smashbox Be Legendary Line & Prime Pencil, $32.
The secret to nailing this trend is wearing a liner that is almost the same colour as your lips. There are four gorgeous shade in light honey to a rose pink and medium brown, each is enriched with the Smashbox primer oil for a long comfortable wear.
Burt’s Bees Lip Balm in Shortbread Cookie, $9.
This balm ticks two of the trend boxes, it’s 100 natural and sustainable. Including the ingredients like beeswax, shea butter and coconut oil with some delicious flavours, like this newbie for anyone who has a sweet tooth, in fact there are so many flavours on offer it’s hard to choose.
Beauty in the metaverse
The beauty industry is quick to adapt to the metaverse, a colourful vision of how the next generation of the internet will operate. While the metaverse is still being defined, it could provide users with a single avatar or digital identity, granting them access to an integrated digital ecosystem. That ecosystem would potentially have its currency, property and possessions, and NARS recently collaborated with three female artists to create NFTs inspired by their iconic NARS Orgasm product line. Clinique’s ‘Metaverse Like Us’ campaign used artists to create NFT makeup looks which will be gifted to the avatar community. While e.l.f. Cosmetics Enters Crypto with the Limited Edition, Dipped in Digital Gold NFT Collection. While Rihanna recently filed a trademark to sell Fenty Beauty products as virtual cosmetics, perhaps the beginning of what’s to come.
NARS All-Star Jumbo Orgasm Blush, $68.
Perhaps the most famous blush shade on the planet, this limited edition oversized Orgasm Blush is still made with superfine, micronized powder pink pigments to ensure you look your best in any light.
Skincare
Sustainable skincare
In 2023, our environmental issues will be top of mind for us, with sustainability being more crucial than ever. The demand for products that can be refilled and that use as little packaging as possible is growing, and so is plastic-free recycling. Many beauty brands are exploring solid hair care products, such as formulas containing little or no water or more concentrated, so we use less, and what goes down the drain will not impact our oceans. When it comes to ingredients, these need to be sustainably sourced and safe for the skin.
Niacinamide is the hero ingredient
You may have heard of niacinamide, that vitamin B3 derivative; if you haven’t, you sure will in 2023. Used daily, it can have a positive impact on any complexion. Its antioxidant properties shield the skin from damage caused by free radicals and help prevent premature skin ageing. This hero ingredient can also boost collagen production, resulting in firmer skin. It’s been named the ingredient for 2023 because it’s active and gentle and can be used by all skin types for many skin concerns, including dark circles, brown spots, dullness, and acne, while improving skin tone, pore size while softening fine lines and wrinkles. Consider this your skin’s BFF.
THE ORDINARY NIACINAMIDE 10% + ZINC 1%, $13.
For ageing, dull, and and sensitive skins (that can’t use retinol) this combination is brilliant. turn to niacinamide. The texture of this serum is sublime, lightweight, it sinks in instantly - and the price rocks. All the investment with this brand goes into the ingredients, not the bottles.
Sunday Riley 5 Stars Retinoid + Niacinamide Eye Serum, $111.
If you want to improve the skin under your eyes, the ingredients in this serum will do that From five per cent retinoids tackle lines and wrinkles. Ceramides from olive oil nourish and niacinamide and red poppy seed extract brightens dark circles.
Flash rituals
'Flash rituals' is the natural evolution of "beauty snacking." Beauty buys that offer a targeted approach you can achieve in micro-moments to provide an effective and relaxing beauty break. From fast masks to quick lip treatments, with many of us combining working from home and visiting the office, these are the beauty tricks you can do between your online and in-person meetings.
Dr LeWinns RECOVEREDERM GENTLE SKIN-PROTECTING TONING MIST, $35.
This skin mist delivers the very best ingredients in one spritz. It’s an alcohol free, probiotic formula that relieves dryness instantly with marine algae and calms irritated skin with the Tasmanian pepper extract. Ideal to have on your desk and in the car to spritz skin on the go.
Sugar Baby Out Glowing Natural Glow Face & Decolletage Self Tan Water, $30.
For those makeup free summer days your skin can still look sun kissed and glow-y with this pure coconut probiotic formula. Stacked with organic coconut water, oil and natural coconut fragrance, as well as a natural DHA to give skin a hint of tan that is safe and ultra hydrating.
Hair
Layers are bigger than ever
There's a reason long-layered hairstyles have stood the test of time - they work with any hair texture. A choppy, flicked-out, long layered shag is hot for 2023, and if you think layers are not for you, well, it's an excellent way to put volume and shape to your hair, regardless of its style or texture. So, if you're scrolling through Instagram wondering if you should get layers in your hair, do it! Be inspired by these looks and get a salon appointment ASAP.
Mousse & thickening sprays
Body-building mousse is the styling product to reach for in 2023. The next-gen versions offer volume with a natural finish, forget that crunchy look and feel from the 90s. Likewise, thickening sprays help to maintain a smooth, layered style, and new technology means they don’t leave hair feeling sticky.
UMBERTO GIANNINI HEAT PROTECTING SPRAY, $25.
This natural hair brand ticks all those sustainability boxes, being vegan and cruelty-free. A heat-protecting styling spray that smooths every strand while giving hair a brilliant glossy shine - and it’s timing could not be better, if you suffer with frizz during out humid summer. Spritz through towel dried hair and style.
SCHWARZKOPF SESSION LABEL THE MOUSSE, $40.
If your hair needs volume, then this is what you will get. Stacked with micro fine film formers that fatten up your style, offering long lasting, yet invisible hold that brushes out easily at the end of the day. Concentrate applying mousse to the roots of damp hair, and then blow-dry your style.
We ask the experts.