A new season brings endless possibilities and the scope to try something new, starting with your hair. Editor Trudi Brewer shares a new colour that is sustainable and ammonia-free, leaving an ultra-vibrant result and beautiful shine. Read on to learn more.
For natural-looking lift
A seamless blonde balayage using BlondME Clay Lightener and IGORA ZERO AMM in shades 8.46. + 9.1.
We may have all been under the spell of that distinctive, pungent, ammonia-laden hair colour. It was the holy grail for giving colour vibrancy and effectiveness for years. Why? Ammonia is an alkaline chemical that raises the pH level of our hair and lifts the hair's cuticle to allow pigment to be deposited from the same shade to lighten the hair. But science has moved forward in leaps and bounds, and today, ammonia is not necessarily needed to achieve brilliant colour results. Case in point with Schwarzkopf Professional’s new IGORA ZERO AMM.
Star colourist Jennifer Morgan from Auckland’s Morgan and Morgan The Hair Collective, and Schwarzkopf Professional’s national ambassador and educator, says this is an exciting improvement in the salon colour industry. Before we get Morgan’s expert advice on how it works, here are the benefits of this new innovation. It’s a vegan, silicone-free formula enriched with ‘phytolipid technology’ sans the ammonia and that nasal-clearing odour. All that without compromising on the result of permanent hair colour that covers 100 per cent white hair. As well as these gentle formulas, it’s packed in sustainable,100 per cent recycled aluminium tubes, caps and paper boxes. Read on to learn more.
Jennifer Morgan explains what to expect from Schwarzkopf Professional IGORA ZERO AMM and who can benefit from this new salon colour
What is Igora Zero AMM?
The ZERO AMM stands for zero ammonia, a new addition to the Igora Royal salon hair colour portfolio that offers all the benefits of permanent colour without ammonia.
Who was it designed for?
This is for anyone who wants perfect white hair coverage, natural-looking colour results, and a more pleasant and odour-free salon experience with no unnecessary chemicals.
For Effortless White Hair Blending
For anyone with 100 per cent white hair, IGORA ZERO AMM delivers. Here 5.60 + 7.24 was used to create a natural-looking, glossy colour.
How does it change the colour of your natural hair being ammonia-free?
Instead of ammonia, IGORA ZERO AMM is formulated with an alternative alkalising agent called monoethanolamine (MEA). MEA provides the same pH value as ammonia while being nearly odourless for a more pleasant colour experience. This ensures the product is as effective as the traditional Igora Royal Colour range but in a gentle formulation.
What is Phytolipid Technology?
Photolipid technology is a blend of natural micronised oils with Omega 9 that envelops the hair, supporting the moisture balance inside. The micronised oils, including grape seed and apricot kernel oils, help improve the colour performance for long-lasting tone colour results.
“Schwarzkopf Professional IGORA ZERO AMM offers a natural result and is ideal for those clients who want shiny, healthy-looking hair.”
What about greys? How does it work on white hair?
IGORA ZERO AMM works just as well on white hair as the classic Igora Royal colour collection, which is very exciting.
Are there fashion shades and techniques? Does this new colour retain its vibrancy?
The portfolio of colours includes cool and warm tones for a natural look that stays true to your hair's original colour. With micronised pigments, the colour spreads evenly and deeply into your hair, giving you the best results possible. The formula nourishes your hair, keeping it healthy and ensuring a long-lasting colour. Inspired by nature, the ranges give you a delicate yet intense look that lasts.
For Revitalising Blonde Hair
Using high-lift IGORAL ZERO AMM in a blend of shades including 10.14 + 10.2 and 9.42 + 9.55, the result, a natural-looking blonde.
What about Shine? How does hair feel after being treated with Zero AMM?
The colour result is hair that is super shiny and feels amazing after the colour service due to all those natural oils I mentioned earlier. The natural ingredients also protect the hair texture and prevent moisture loss in the cuticle while we colour your hair.
What do you like most about Igora Zero AMM?
It’s great to have a permanent colour range for clients sensitive to ammonia without compromising the performance of the colour result while adding extra shine and condition to the hair. Our clients can experience rich natural colour that nourishes each hair strand. Inspired by nature, this vegan formula also comes in sustainable packaging.
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