Underwear For All Women

Built for comfort on any body shape, Bonds have a new collection, Retro Rib, says style director Louise Hilsz. And big ups to this brand for reflecting diversity in their edgy advertising campaign.

Shopping for comfortable undies is almost as bad as shopping for jeans or swimwear. No one likes to do it. But that is not the case with the new Retro Rib; the brand-new Originals Underwear range from BONDS. Fronted by a posi of awesome women, including Australian WNBA basketball superstar Liz Cambage among them, who are pushing for gender equality in sport and redefining traditional standards of womanhood. The unfiltered and raw campaign also features Liz Cambage, eco-warrior and women’s rights advocate Emma Breschi. Freckled beauty Tehya Elam, model, and face of Fenty Beauty, as well as rising star model India Graham. The idea behind the campaign was to inspire all woman to embrace who they are – and to be proud of our differences, which is what brings makes each and every one of us unique.  The 90’s inspired Retro Rib range has been created, with a seam-free ultra-comfortable ribbed fabric (no VPL) that are made to be seen in a range of neutral and bold colours. 

Available in Farmers stores nationwide and online. Check out our Instagram page and you could win yourself a set here

Here’s the ad campaign of Bonds Retro Rib