Max Factor Volume Infusion Mascara

According to beauty brand Max Factor, this new mascara promises long, strong and sexy lashes. Editor Trudi Brewer shares her thoughts.


Max Factor Volume Infusion Mascara, $31

What is it?

Forget anything you've heard about volumising mascara; this newbie is unreal. It has strengthening and nourishing benefits, and unrivalled lift, without having to overload lashes.

What's in it?

It contains biotin (soluble vitamin B) and keratin, both essential for healthy, strong hair, this protein-based combination will boost the length and strength of your smallest assets.

Why do we like it?

A great mascara is hard to find, and while Max Factor is one of those brands famous for constant innovation, we think this is their best mascara yet. It delivers on the volumising front, lifting straight lashes and fattening up those fine, sparse lashes. And those good-for-you ingredients like keratin and biotin are instantly nourishing.