The isles are wider, the lighting brighter, all designed to help you select your beauty basics. Editor Trudi Brewer shares the best cosmetics you can buy with your weekly shop.
Trudi Brewer shares her faves on TV3's The Cafe with Melanie Homer
It's so convenient to shop for those beauty basics while you're at the supermarket. And today not only can you find some clever makeup innovation, the range of natural and organic skincare, hair care and even home fragrance is on the rise. From 100 percent soy candles to a body wash with exploding nourishing oil pearls, there are some clever cosmetic's to be found at your local supermarket. Here's why these made the cut.
Essano Soy Candle, $25.
Armed with an Ecocert accreditation, biodegradable packaging, vegan and cruelty-free, Essano products are in a class of their own in the supermarket. Affordable organic skincare, hair care, body products including an epic self-tanner and home fragrance, all under $40.
Nivea Oil Infused Shower Cream Creme & Oil Pearls, $8.
From sunscreen to hydrating pearl-infused shower cream, Nivea is bringing some clever beauty innovations to our supermarkets. The latest is packed with tiny pearl beads made from sunflower oil, that once massaged onto the skin burst to give a non-greasy nourishing daily cleanse.
Garnier BB cream Nude Effect, $15.
From the best in BB creams, Garnier have a new variant for sensitive skin types. This beauty balm blends with any skin colouring to subtly tint the skin, with colour adjusting micro-pigments which activate when you apply to the skin it adds a natural-looking luminous glow in minutes. Think of this as your moisturiser, colour corrector, lightweight foundation and sunscreen all in one.
L'Oreal Paris Smooth Sugar Scrubs Nourishing Scrub, $20.
The hydrating coco butter and coconut oil soothes dryness almost instantly, while the cocoa grains remove dry skin build up. Not only does this smell delicious, it's the ideal daily scrub for both the face and dry lips.
Schwarzkopf Extra Care Supreme Length Mask, $12.
Created to care for long hair, this nourishing mask is stacked with micro repair lipids, a keratin serum and peony essence that not only smells divine, it helps smooth and hydrate those dry, damaged ends.