Fragrance makers have a new fixation - fruit and once mixed with bold white flowers that is when the magic happens says editor Trudi Brewer. Here's the latest crisp, floral scents.
This winter has delivered a crop of fruity scents on beauty counters, and before you think they could be too sweet, the line up offers a luscious harvest to suit any fragrant taste. From crisp green apple to tart pear and creamy coconut. Trudi Brewer asks fragrance buyer Jaquetta Cahill from Farmers what we can expect.
Trudi Brewer shares the latest fragrance on TV3's The Cafe
Q & A
Fruit in fragrance is hot right now, what are some of the prettiest combinations?
Juicy red fruits, including blackcurrant and plum. They have an intensity and richness that is perfect heading into the colder months, while still being ultra feminine. Coconut also features and adds an almost cucumber-like quality, that's fresh, topical and aquatic all at once. Pear and apple have made a comeback, but this season they add a bite or tartness, especially when they're blended with bold white flowers.
Berries are back, what do they add to a scent?
Berries are also making a comeback, they add the juicy sweetness, and help give the fragrance some depth, without being too sugary sweet.
Peach is very popular, what other ingredients complement this summer fruit?
I love peach when teamed with musky undertones, such as amber or white woods. There is also an ice infusion of peach, which adds instant juicy freshness to a fragrance.
If you're not a fruit lover what's also on trend with fragrance ingredients?
Always florals, who doesn’t like the smell of flowers, right? This season they range from delicate blooms such as freesia, orange blossom with peony, with bold citrus such as grapefruit and mandarin. More and more green notes are creeping through, such as the combination of marigold, and jasmine in the latest Jo Malone London Jasmine Sambac & Marigold Cologne Intense.
What are the top sellers right now?
New fragrance is popular and this season it's Versace Dylan Blue Pour Femme, Armani Si Passione, Ralph Lauren Woman and Elie Saab Le Parfum in White, Issey Miyake L'eau D'issey Pure Nectar De Parfum and COACH Floral. But those classics are still strong such as Elizabeth Arden White Tea and Lancôme La Vie Est Belle and YSL Black Opium.
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Prada La Femme EDT, from, $125 limited edition.
It kicks off with juicy mandarin oil, tropical frangipani and ylang-ylang that blends seamlessly with tuberose and musky sandalwood. While light and fresh, this fragrance lasts on the skin for hours.
Kenzo World EDT, from $91.
Tangy pear and fresh almond blossom mixed with musky peony, once blended with elegant orris root stops this scent from being too fruity and girly. I am crazy about this fragrance, from the moment I sprayed it on I felt enveloped in a warm musky, soapy clean smelling fragrance. One word #heavenly.
Elizabeth Arden White Tea, from $50.
For an every day fresh colonge-like scent, the Italian mandarin and a synthetic, sea breeze accord, with musky white iris deliver a very, wearable fresh fragrance. An hour or so later expect the woody aromas of Madras wood, ambrette seed and tonka bean, to shine through that freshness.
Versace Dylan Blue Pour Femme, from $110.
Crammed with granny smith apple, blackcurrant, peach, and a dash of zesty grapefruit. There is also a bouquet of delicate floral notes such as forget-me-nots, jasmine and rose that are only highlighted by the spicy kick courtesy of musk, patchouli and white woods. It's shaping up to be the scent of 2018.
Chloè Nomade ED from, $110.
Expect crisp green bergamot, orange, lemon and sweet mirabelle plum, mixed with freesia, jasmine, peach that lineup is rounded off nicely with the Chloè's signature bloom, rose. Finally, it's the oakmoss, amber wood and patchouli, that make this fragrance last for hours.
Elie Saab Le Parfum In White EDP, from $120.
Red berries and orange blossom, with a dash of sun-dried jasmine sits perfectly on a bed of patchouli, white musk, and amber. This latest addition to this exquisite designer label is simply gorgeous and ideal for a special occasion.
Armani Si Passione EDP, from $124.
Every inch a fruity floral, thanks to pear, pink pepper and pineapple once these ingredients are blended with the softness of rose, jasmine, and the woody cedar. Finally it's the amber and sweet vanilla that make this latest Armani creation is a very sexy perfume.
Kate Spade Live Colourfully EDP, from $92.
Gardenia, blended with coconut water, and topical Tiare flower, once combined with crisp mandarin, water lily, star anise, Tahitian vanilla transport you to a tropical island for fun in the sun. We love the freshness followed by a hint of sexy musk. Like the fashion this new scent from Kate Spade is addictive.
Available exclusively at Farmers.
Tom Ford Eau De Soleil Blanc, 50ml, $200.
The zesty, uplifting notes of bitter orange peel, bergamot, caraway seed, pink peppercorn and cardamom, are heighten once blended with Moroccan orange flower, jasmine nectar, tuberose and ylang-ylang. Those ingredients work perfectly with delicious coconut, amber and a pinch of vanilla, combined this is one Tom Ford fragrance you must try this season.
Guerlain Guerlain Mon Guerlain Florale EDP, from $123.
The only luxury brand to still has its own in-house perfumer is the house of Guerlain. That man, Thierry Wasser, the brains behind this new Mon Guerlain is made with sharp citrusy bergamot, Carla lavender and delicate peony, followed by a bouquet of white blooms including neroli, jasmine Sambac and ylang-ylang. Those heady blooms are enhanced by sweet vanilla the reason this fragrance is elegant and oh-so-divine all at once.