Tunisian-born couture designer Azzedine Alaïa launched his first scent Alaïa Paris back in 2015. It was not for the faint hearted, a very musky, exotic perfume brimming with rich oriental notes. But his second a powdery, delicate musk known as Alaïa Paris Blanche, has us swooning.
Created from a visit to the fortress of Alhambra in Granada in the south of Spain, he took the same crew with him that created the first. Carla Sozzani, the editor of Italian Vogue, designer Martin Szekely and fashion photographer Paolo Roversi, along with the perfumer Marie Salamagne. This new addition is a powdery floral blend of vanilla, musk and solar notes housed in a sheer bottle with the name Alaïa tinted in nude.
My take - it's a musky, long-lasting scent that is ideal for after five, and a welcome change from the usual sweet florals on fragrance counters at this time of the year.
Alaïa Paris Eau de Parfum Blanche, from, $118 hits counters today.