Fashionable fragrance

From a classic crisp floral to a delicious spicy Oriental, did you know your sense of style determines your fragrance choice. Here's what's hot this summer says Trudi Brewer.

Illustrations by  Kristina Hultkrantz

Illustrations by Kristina Hultkrantz

Spring is all about new beginnings. A fresh fashion look and the temptation of a brand new scent. Here's how to find your fragrance and fashion match. 

Classic style

A crisp white shirt is a timeless, elegant addition to any wardrobe, and one that never dates. The fragrance family that fits this fashion staple is crisp and fresh, with notes of citrus, jasmine, iris and rose. Here are the new additions to this family.

Boho chic

Exotic, warm scents work perfectly with the carefree and girly nature of this trend. Those with a kick of spice, woody middle notes and a hint of musk to follow are ideal. Ingredients such as patchouli, Tonka bean and cedar wood make these fragrances last, and this season's new additions have a generous helping of summer-inspired fruit.

Shiseido Ever Bloom Eau De Parfum 50ml, $139. Bottega Veneta Knot Eau Florale, 50ml $185. Byredo Mojave Ghost roll on, 7.5ml, $97

Man Style


Think monochromatic looks with a dominance of black, grey and white. Often staple shades in women's wardrobes. If you choose not to be influenced by gender-specific scents, a unisex option is the way to go this summer. The latest are powdery, with a musky dry down.

Eclectic Style

For the outgoing fashionista you are drawn to a bold scent. Fragrance from the gourmand or Oriental family suit the fashion brave, and these contain statement notes such as bergamot, orange blossom, vanilla and a shot of juicy summer fruit. Here are the new additions to this family.