Hello my name is Sarah Simpson and I am a lipstick addict.
Whether I am in a top-level meeting or on the sideline of my son's soccer game, you will always find me with a bright slick of lippy on. The brighter the better is the mantra I live by, not to mention one that stays put - I love wearing it but don't want to spend every half-hour having to reapply.
Here's 10 that I can't live without for their staying power and incredible colour payoff.
Top row: Shiseido Perfect Rouge Lipstick in Fuchsia, $51. Clinique Pop Lip Color in Plum Pop, $46. MAC Lipstick in Candy Yum Yum, $40. Revlon Ultra HD Matte Lipcolor in Obsession, $28.50. Lancôme L'Absolu Rouge in Rose Rhapsodie, $59.
Bottom row: NARS Lipstick in Afghan Red, $49. Elizabeth Arden Beautiful Color Moisturising Lipstick Matte Finish in Coral Crush, $50. Bobbi Brown Art Stick in Rose Brown, $50. Estee Lauder Pure Color Envy Matte Lipstick in Impassioned, $59. Karen Murrell Lipstick in Lavender Laughter, $30.