Red eye makeup - would you be brave enough?

The idea of rocking the latest red eyeshadow trend may conjure up images of a zombie apocalypse, but before you throw away the idea of giving it a go, hear us out. Sarah Simpson breaks down how to turn this runway look into reality.

 

I'll be the first to admit that it's not the easiest look to pull off, but if you're willing to give it a go, you won't be disappointed. This trend is bang on at the moment and is incredibly flattering on blue, hazel and green eyes. Added to that is the good news, that there are a few handy tips and tricks, which will help you nail the end result. 

Prime
Whether you simply want a wash of colour on your eyes that gives a nudge to the trend or you want to dive head first into embracing this shade, an eye primer is a must. Popping some of this on before you add colour is not only going to ensure the colour pops, but also that it stays put. Pat on some primer using your fingers or a soft concealer brush and allow it to settle into your skin before you head on in with the colour.
 

Elizabeth Arden Advanced Eye-Fix Primer, $52. Clinique All About Shadow Primer for Eyes, $38. Jane Iredale Mineral Makeup Lid Primer, $36. Revlon PhotoReady Eye Primer + Brightener, $30. NARS Smudge Proof Eyeshadow Base, $43.

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Colour
The great thing about this colour trend is that the spectrum of shades that fall under it are very broad and you can tailor the tone to what you feel comfortable with. Burgandy, plum, burnt orange and violet are all able to be classified under this colour combo. You might like to also use some dark chocolate brown to contour and create definition which softens the look and can steer you clear of eyes looking too stark.

Above: MAC Pigment in Basic Red, $48. Eye of Horus Sheba Mystical Palette, $65. L'Orèal Paris Color Riche Les Ombres Eyeshadow in Rose Memories, $33. Zoeva Warm Spectrum Eyeshadow Palette, $92. Estee Lauder Pure Color Envy Eyeshadow in Vain Violet, $57.

Line
Lining the eyes is a great idea with this look as it will give your peepers some definition and helps to accentuate the shade along with your eye colour. Choose a traditional black or opt for a chocolate brown or plum which both complement the look beautifully. Line the eyes on the top lash line and bottom and using a blending brush, blur the hard edges out which helps to give this editorial look a softer feel.

Above: YSL Waterproof Eyeliner in Shimmering Burgandy, $52. Chantecaille 24 Hour Waterproof Eyeliner in Violet Damask, $50. Clarins Waterproof Eyeliner in Black, $48. Stila Smudge Stick Waterproof Eyeliner in Deep Burgandy, $36. Bobbi Brown Smokey Eye Kajal Liner in Black, $54.