Clean living actor, Gwyneth Paltrow has just stepped into the beauty world. Extending her lifestyle empire to include a certified organic 14- piece makeup line in collaboration with Juice Beauty. Paltrow told Forbes "I couldn’t find anything high-performance enough to achieve the results I was used to.” For organic lovers, rest assured the product is pure. Hours of research has gone into finding an organic alternative, to traditional ingredients, including plant-based formulas and cold-pressed oils. And you can expect glass bottles and airless pumps to preserve the integrity of the product.
The new Phyto-Pigment collection includes 78 different shades of complexion ( foundation, concealer, primer), eye and lip products; prices range from $US20-48.